Interiors

Why you need an interior photographer by Jonathan Walland

Hiring an interior photographer can be expensive, and often one must consider if spending the money is worthwhile. This will explain why you need a photographer, and also how it will benefit you, in terms of gaining more clients, and adopting a more professional image. 

A photographer is more than just a camera

The proficiency of a photographer is not reliant on how expensive his or her gear is, and rather on the years of experience they have backed up behind them. It takes a lot of time to learn how to use a camera properly, alongside tripods, lenses, and lighting setups. Professionals will work in manual mode on their camera, which means they are telling the camera what to do, not the other way round. Despite how easy it sounds to photograph a room, there are strict rules that must be adhered to and a photographer will know exactly what these are, and how to adhere to them.

Editing

Aside from physical gear, a good photographer will have hundreds of pounds worth of digital equipment, capable of better post production than what any app can replicate. Photographers spend years perfecting their digital skills, and each will have a varying style of editing. You should pick the one that represents your product most effectively, or make a request to the photographer.

Post production capability

In this example, the client requested that I change the color of the cooker and extractor fan to black. This was achieved in post production along with the long list of other enhancements which are visible in the before and after shots provided.

You won't find any plug sockets, noisy shadows, or converging diagonals when you hire a photographer to photograph your project. Your photos will be crisp, correctly exposed, and of a commercial standard, ready for use in magazines. The photographer will take care of these things so that you don't have to.

Lighting

An interior photographer will know exactly how to light a room. They will have specialised equipment that can handle tricky lighting situations, and will also have the ability to properly create light if necessary.

Experience

Photographers have spent literally thousands of hours perfecting their skills. They spend thousands of pounds on courses and work tirelessly to stand out in an extremely competitive industry. Established professionals don't work for free. A photographer will charge what they feel represents the quality of their work. When you pay good money for photography, you know it will be worth it.

Hiring a photographer is an investment

You want your clients to view your product in the best possible light, hiring a professional photographer is the most effective way to do this. Being able to showcase your work in this way is the best way to attract new clients. There is no doubt that you will earn back the money spent on photography with new and returning clients.

Vivienda Mungulia by Hoz Fontan Arquitectos by Jonathan Walland

Hoz Fontan Arquitectos designed Vivienda Mungia, a contemporary residence located in Spain.

“The house is located in a plot of land with a steep slope in a residential urbanization near Mungia. Taking advantage of the plot’s unevenness, it is divided in two staggered levels. The first level gathers the access, garage and guest’s room, whereas the second level, partially buried, holds the kitchen, dining room, living room and the main bedroom. This layer configuration has a continuation in the garden, where one can find the swimming pool.” – Hoz Fontan Arquitectos

What To Expect When Having an Interior Project Photographed by Jonathan Walland

This is a schedule of work that I am often asked for, which outlines what a typical day involves when you hire me to photograph an interior project. I trust you find this useful, and can contact me to further discuss your requirements.

Schedule of work for interior photography

I will begin by observing the room, looking for the best angles and perspectives from which I will later use to provide the most impactful shots. Depending on the scale of the room, I tend to find two or three views of the room for which I will use my wide-angle lens to capture. You will be able to see the fundamental structure of the space with these photographs. 

Converging verticals, distortion, and any imperfections like plug sockets will be removed or corrected. The white balance will be adjusted to provide the atmosphere with a clean and pure aesthetic. The use of lighting will be avoided if possible, but in cases where light is of rarity, a single off camera flash will be used to compensate for the lack of light. Natural light is always preferable. 

Macro

I will then change over to an alternate lens with a higher focal length to capture the more subtle details. These photographs will usually be shot with a shallow depth of field, isolating the subject entirely. Again, any imperfections will be corrected.

You will receive a series of professional, high quality images that not only showcase the intricacy of the design, and the skill of the designer, but also tell a story. The process can take up to three hours depending on the scale of the task. The images will be edited the following day, and sent via Google Drive in the highest quality resolution, and in the format you require. You will have a licence to the selected photographs for two years, or longer if necessary.